Open-Source Web Analytics Platforms

Web analytics platforms record website usage and help analyze page views, traffic sources, and conversions.

Typical use cases include analyzing website content, measuring the success of marketing campaigns, and optimizing online stores or contact forms.

Content management systems and website builders are used to create and maintain the websites whose usage web analytics evaluates. With e-commerce platforms, the focus is especially on the path to purchase and on conversions.

Features

Below is an overview of common features of web analytics platforms.

Analyze page views, visits, and visitor counts

Analyze traffic sources and marketing campaigns

Track events such as clicks, downloads, and form submissions

Measure goals and conversions

Break down usage by device, browser, or region

Compare visitor segments and time periods

Dashboards, reports, and data exports

Manage multiple websites

Products

Below is an overview of popular open-source software in the category «Open-Source Web Analytics Platforms». The list is sorted alphabetically.

Well-known proprietary examples include Adobe Analytics, Fathom Analytics and Google Analytics.

My recommendation

Matomo

Matomo analyzes website visits, campaigns, and conversions with a focus on keeping control of your own analytics data.

  • Web Analytics

Plausible Analytics

Plausible Analytics analyzes website usage without cookies and presents the results in a dashboard.

  • Web Analytics

Umami

Umami analyzes website visits, campaigns, conversions, and revenue without cookies or cross-site tracking.

  • Web Analytics